How to Market on Search Engines: Search Engine Marketing 101

Are you confused yet? SEM, SEO, PPC, Google Places, Google Maps? Before you start working on getting your site on the Search Engines you need to learn the basics. And that starts with understanding the most important page out there your keyword SERP.

What is your keyword SERP? Well SERP = Search Engine Results Page. So your Keyword Search Engine Results Page is the page that shows up for the keyword you want.

Clear as mud? This video is designed to help you understand the key points of Search Engine Marketing. It always seems to be one of the most confusing things for folks to understand.

And frankly… I am not surprised…. the industry is constantly changing the names, titles and “slang” for each area.

There are 4 key components of Search Engine Marketing:

1. Keyword SERP (see info above)
2. Pay Per Click (also known as PPC), Also known as “Google Adwords”
3. Google Map, Google Places, Google Business Listing Center
4. Organic/ Natural SEO